Dachser again the top logistics brand
Winning awards in the categories “General load forwarding and groupage freight services” and “Food and consumer goods logistics,” Dachser secures a double victory as the most successful logistics brand in the 2016 Image Ranking published by the „Verkehrsrundschau“ trade journal.
Dachser remains popular with buyers of logistics services in Germany. In the “Image Ranking,” which the trade journal „Verkehrsrundschau“ puts out every two years, the Dachser brand was awarded first place in two different categories. In the “General load forwarding and groupage freight services” category, buyers of logistics services gave Dachser 738 out of 1,000 total possible image points, while in the “Food and consumer goods logistics” category, a score of 747 image points secured the company top place in the ranking. “We’re happy we were able to defend both Image Awards again,” says Bernhard Simon, Chief Executive Officer (CEO) of Dachser. “The award shows that our commitment to quality, expertise, and service is seen in a positive light. At the same time, it motivates us to stay on track.”
Ninety-six percent of surveyed logistics decision-makers from the world of industry and commerce stated that a service provider’s reputation plays a significant role when it comes to awarding transport and logistics contracts. They also said that a logistics provider’s image is mainly determined by three factors: price-to-performance ratio, service quality, and customer service. Almost as important to buyers of logistics services these days is the issue of compliance—whether or not the hired service provider meets all government and company standards and provisions.
„Verkehrsrundschau“ commissioned the market research firm Kleffmann (based in Lüdinghausen, Germany) to survey 400 logistics decision-makers from German companies in the world of industry and commerce (buyers of logistics services) regarding the image and name recognition of the 79 most important brands in five logistics market sectors. The resulting study, titled “Image Ranking for Transport and Logistics Services in 2016,” also rated the image of small and medium-sized freight forwarders operating regionally within the individual submarkets, as well as the reputation of the fifteen most important European logistics regions.
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